For nonprofit organizations, getting the word out is half the battle. But with tighter budgets and leaner teams, they are constantly called to do more for less. And let’s face it, you can’t just rely on social media anymore. Sure, Instagram still outpaces Facebook in reach, but it’s not looking that great with an 18% drop year over year. In just 2024, you’re looking at an average reach rate of just 4.00% on Instagram and an even slimmer 2.60% on Facebook. That’s not exactly inspiring when you’re a nonprofit trying to spark real change with limited time, budget, and people.
Good news is that your message doesn’t have to get lost in the social media chaos. Because there’s a secret weapon for standing out, that’s also affordable. And that’s digital signage. It’s bold, it’s visual, and it works fast (thousands of times faster than text, actually).
Read on to discover how you can put screens to work for your cause.
Key benefits: Let your screens do the talking
When you’re running a nonprofit, every second (and dollar!) counts. That’s why digital signage can play a truly important role in getting your message and cause across.
Here’s how:
1. Increased visibility
Your mission deserves the spotlight, and digital signage makes sure it gets it. Even if you’re in a busy community center or a local clinic, your message stands tall – and bright – on a screen that people actually see. Getting buried in inboxes or pinned under five other flyers? Not your problem anymore!
2. Simplified communication, all in one place
You’re probably tired of repeating the same info or chasing people down with last-minute updates. Digital signage gives you one place to control it all. With just a few clicks, you can push timely updates to every screen across your locations. And yes, you can skip the printers.
That means:
- No more outdated flyers lingering on bulletin boards
- Volunteers show up when and where they’re supposed to
- Donors actually make it to the events they care about
Everything is streamlined, consistent, and way less stressful. What else is there to ask for?
3. Enhanced donor engagement
Want to turn one-time donors into lifelong supporters? Show them the impact in real-time. Use your screens to spotlight success stories, thank donors by name, or display live fundraising progress. It’s truly powerful and proven to work. In fact, statistics show that digital signage can boost engagement by up to 47% compared to static signs.
When people see the difference they’re making, they’re far more likely to keep showing up and giving back.
Less paper, less costs
We’ve covered the ways in which digital signage helps you move your mission forward with intention. Now, let’s talk sustainability and money.
Printing flyers, posters, and handouts might seem small, but those costs pile up fast. And too often, that beautifully designed flyer ends up in the recycling bin before the week’s over. You’re not here to fund printers and paper cuts; you’re here to fuel change.
Digital signage lets you skip the printing altogether. Need to update event info or share an urgent announcement? A few clicks, and it’s live across every screen. No supply runs, no delays.
This isn’t about cutting corners; it’s about making every dollar stretch further. The less you spend on disposable materials, the more you can invest in what really matters: Your people and your mission. Well, that’s the kind of math we like.
Is digital signage affordable for nonprofit organizations?
By now you’re probably wondering: Can nonprofit organizations afford digital signage systems? And are they user-friendly? Yes and yes. And when it comes to managing your screens and content, companies like Yodeck have you covered from start to finish. Designed with simplicity and reliability in mind, Yodeck gives nonprofits the tools they need to shine without draining their resources. With a permafree plan for one screen, getting started is easy and risk-free. And when you’re ready to grow, Yodeck’s plug-and-play hardware – powered by Raspberry Pi – is one of the most affordable and dependable options out there. Plus, it’s extremely easy to use. If you can use a computer or smartphone, you’ll feel right at home.
See how Yodeck is built to work for you
Effortless content scheduling: Plan your content ahead of time and let it run on autopilot. Schedule campaigns to play across multiple screens. No need to check in constantly.
Real-time screen monitoring: Stay in the loop with instant alerts if a screen goes offline or needs your attention.
Custom user permissions: Assign roles and access levels to your team, so everyone can do their part without stepping on toes.
Dependable support: Something not looking right? Yodeck’s support team is always ready to help you keep things running smoothly.
Wrapping up
Digital signage gives nonprofits a simple, powerful way to reach more people and make a bigger impact. By understanding the costs, benefits, and best practices, you can use it to connect with your community and back every message with real results. After all, all it takes is the right tools! That’s how you move your mission forward with intention.