If you want a glimpse into the future of digital signage, it helps to be the ones building it. 

At Yodeck, our teams are constantly innovating, and pushing the boundaries of what digital signage can be. Whether it’s releasing new features or functionality, establishing partnerships, supporting new integrations, or improving support for our customers, we’re committed to building a digital signage platform that does more for the people and organizations who use it.

Looking to 2025 and beyond, there’s three key areas of innovation that we believe will change the digital signage game. In this article, we’ll explore these areas and explain how they can deliver value to your team. 

A.I. in digital signage – for more relevant, more responsive content 

No ‘trends & predictions’ article for 2025 would be anywhere near complete without reference to the ways in which Artificial Intelligence is changing how we live and work. 

More specifically, the influence and impact of AI in the creation, publication, and management of digital content across every channel imaginable has been nothing short of revolutionary since tools like ChatGPT became accessible (and popular) in 2023 and 2024. In fact, it’s now estimated that a staggering 86% of digital content creators in the US alone use generative AI (like ChatGPT) to help do their jobs. In light of these incredible numbers, it’s clear that integrating AI into your digital content creation process isn’t a question of “if,” it’s a question of “when” and “how.”

In 2025 and beyond, we expect to see AI getting baked into digital signage solutions, with the end goal of streamlining the entire content creation, distribution, and management process even more. From AI-powered tools for recommending, generating, and editing content (both written and visual), to AI-based features that boost creativity and save time, the possibilities really are virtually unlimited, and the impact stands to be huge. 

With AI-powered tools, businesses will be able to deliver more responsive content than ever before. They’ll be able to move faster and more confidently, creating and deploying high-quality content at a pace that seemed unimaginable even one year ago. For customers and end users, this means access to digital signage that’s always up-to-date, and always relevant. And for businesses operating in dynamic or fast-paced environments, or ones in which markets or customer behaviour can change rapidly, AI will help ensure that your tech keeps pace with the speed of your industry, or business. 

Storytelling through digital content – building your brand in 2025 

While AI is shaping the digital content of tomorrow, there’s a far less futuristic factor at play that stands to upend how businesses use digital signage in 2025, and that’s storytelling. 

Broadly, there’s a trend toward stronger brand-building appearing across locations and industries. Fueled by an unprecedented saturation of digital content, businesses are turning to stronger, more unique storytelling to get attention, and set themselves apart from the competition. From individual influencers to multi-national enterprises, it’s the boldest, most original, most authentic content that’s getting – and keeping – audiences engaged.

When it comes to digital signage specifically, we predict that the organizations who leverage it to share their story and build their brand in 2025 will reap the most benefits. This means that it will no longer be enough to simply share information on a digital screen: teams must use their digital signage to tell people (again and again) who they are, and what they stand for. Doing this will require a more thoughtful approach to digital signage that brings your organizational identity into sharper focus. Through more intentional messaging and higher-quality designs, businesses will harness the full potential of digital signage to deliver an experience that’s consistent, meaningful, and impactful.

Customization – the key to content that cuts through the noise 

When people consume digital content today, they’re fed a constant stream of algorithmically-generated content that caters specifically to their preferences and behaviours. As a result, audiences no longer engage meaningfully with content that doesn’t feel personal, and relevant. 

For teams using digital signage, there’s never been a more critical time to invest in more customized content. Instead of copying and pasting text or images into the same templates over and over again, merely scratching the surface of what your digital signage CMS can offer you, the most intrepid brands will dig deeper to generate content that’s designed to more meaningfully engage end users. The best part is that, with the right tools in place, this won’t require additional resources, just a willingness to explore what your current digital signage solution has to offer. From curated content playlists, to apps and widgets that make sense for your audience, the features and functionality that you already have access to are a veritable goldmine of tools that you can use to quickly create semi-custom content that will change the way your audience engages with your screens.

The bottom line is that it’s more important now than ever been before for businesses to meet customers exactly where they are. Most people expect that relevant, interesting digital content will come to them. They expect that the content they’re exposed to will speak to their needs or goals. If your organization can find ways to create and deploy digital content that feels more targeted to your audience, you’ll be miles ahead of the competition, and miles closer to building trust and loyalty with your team and customers.

Bonus trend! Never-before-seen formats: looking beyond the screen as we know it

With the proliferation of AI, in particular, 2025 stands to be a year of unprecedented technological evolution. Artificial Intelligence has prompted a wave of innovation that’s challenged perceptions, and sparked imaginations.

In the digital signage space, one such ‘spark’ concerns the way we think about digital screens, themselves. Traditionally, screens have looked and felt a certain way, and there hasn’t been meaningful innovation in this arena for many, many years. Sure, we’ve seen the advent of thinner screens, three-dimensional sreens, and interactive screens, but it’s well past time for something to really shake up the digital display industry. 

In 2025, we’re predicting that there will be real, genuine progress made toward digital displays that look nothing like the screens and kiosks that we use today. From holographic displays to smart watch-generated projections, the screen as-we-know-it is about to get a major makeover. And when it comes to interactivity, we’re predicting that progress will be made toward zero-touch digital displays: end users of the future will never have to physically touch the display they’re engaging with. And while it might feel like this kind of technology is decades away, the advent of AI has brought this eventuality much, much closer. For businesses looking to stay on the frontlines of innovation, this is one area to keep watching closely.

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2025 promises to be an incredibly exciting year for the digital signage space, and at Yodeck, we’re thrilled to be leading the way towards genuinely amazing innovation and developments. As the first and only intelligent signage platform, we’re constantly looking to the future, and asking ourselves how we can take digital signage forward in a way that supports our customers and their end users best. 

To learn more about Yodeck, or to see it in action, you can visit this page. 

*Katie Rose Hester is a senior content strategist and writer working with product-led businesses bringing interesting, helpful innovations to market.