Ever think of using shop window digital signage displays to lure retail customers through the door and straight to checkout? All retailers put great thought into revamping their shop windows. But are you truly maximizing the potential of window shopping to boost sales? Shop window digital signage displays could be the solution to creating effective sales signage while competing with both physical and online retailers.
What is a digital window display?
A digital window display is when you place digital signage screens as part of your storefront display. These screens, though inside your store, face outward to attract the attention of passersby and window-shoppers – your potential customers.
24/7 advertising – Your store might be closed, but your digital window displays keep working, showing images, videos, and playlists of new products, promotions, and sales. Increase foot traffic – Eye-catching content draws people in, making them more likely to visit and make a purchase.
According to Retail TouchPoints, 76% of consumers enter stores they have never visited before based purely on digital signage displays they saw outside.
Where do you place digital signage?
To maximize effectiveness, place digital signage screens where they will be highly visible:
- Storefront window displays: Showcase promotions, sales, and new arrivals.
- Checkout counters: Keep customers engaged while they wait in line.
- High-traffic areas: Placing screens near busy footpaths can help attract attention from potential customers.
Pro tip: Position digital signage at eye level and ensure minimal glare from the sun or streetlights for better visibility.
Why invest in shop window digital signage displays?
Retail is more competitive than ever. You’re up against other physical stores and e-commerce giants. While retail sales reached $6 trillion in 2018, brick-and-mortar stores saw a 3% decline, whereas online sales skyrocketed by 3.7%, according to Statista.
To compete, you need to offer a high-tech, immersive shopping experience. Customers are already conditioned to focus on screens – smartphones, tablets, laptops. Digital signage in your storefront lets you dazzle customers before they even step inside.
- Engage customers visually: Visual content is 43% more persuasive than other advertising methods.
- Compete with online stores: Showcase products in an interactive and dynamic way.
- Quick updates & easy content management: Display real-time promotions with just a few clicks.
How to revolutionize your advertising strategy
You’ve got your new styles rockin’ your shop window or the day’s specials written in chalk, right there on the sidewalk. What more could even the most discerning customer want? A whole lot more is the short answer. And how do you deliver? You show your customers all the wonderful things your shop offers. After all, a picture’s worth a thousand words. Which is where shop window digital signage displays step up to the plate to hit a home run.
- Update content frequently: Keep your window displays fresh with new promotions and seasonal campaigns.
- Showcase dynamic content: Incorporate videos, animations, and interactive elements to grab attention.
- Personalize marketing: Adjust content based on the time of day and target different audiences.
Imagine a fashion store displaying a digital runway show of new arrivals, or a restaurant featuring a live feed of their kitchen, showcasing fresh ingredients and chef expertise. The possibilities are endless.
Best practices for effective digital window displays
The benefits of shop window digital signage displays don’t stop with attractive images and videos. Nor do the practical advantages end with remote content management. And it is especially true if you change your way of thinking about storefront displays. Until now, you were limited to static window dressing. Same mannequins, décor, and merchandise every time customers walked by. At one point, they’ll tune out.
Here you can find five best practices to make your digital window displays pop out:
- Optimize screen placement: Avoid placing screens too high or too low; ensure they’re in direct sight of pedestrians.
- Reduce glare: Use high-brightness screens to counteract outdoor light.
- Use contrasting colors & bold text: Ensure content is clear and readable from a distance.
- Keep messages short & engaging: People walking by have limited time to read detailed text.
- Integrate social proof: Display customer reviews, testimonials, or social media posts to build trust.
What does it all mean?
Using shop window digital signage, along with in-store displays, enhances customer engagement and boosts sales. Digital signage delivers a visually compelling shopping experience, attracting new customers and giving you a competitive edge over e-commerce. With a small investment, you can transform your storefront into a powerful marketing tool that works 24/7 to drive revenue.
FAQs
How much does digital signage cost for storefronts?
Costs vary depending on screen size and software. Entry-level setups can start from $500, while advanced solutions range higher.
Can I control multiple store displays remotely?
Yes! Most cloud-based digital signage solutions allow remote content management across multiple locations.
Do I need special software?
Yes, a digital signage CMS (Content Management System) helps you easily update and schedule content for your screens.
Can I use any TV for digital signage?
While you can use regular TVs, commercial-grade screens are recommended due to higher brightness levels and longer lifespan.