Use cases

Video content is everywhere.  From social media, websites, and podcasts, to livestreams and webinars, video content has infiltrated nearly every aspect of the B2C and B2B customer journey. According to a survey of over 1,700 global marketers, short form video delivers the highest ROI of any content format. The impact of video content is so […]

Younger generations, most notably Gen Z, have markedly different consumer behaviors from Millennials, Boomers, and other older consumers. This shift is driven by many factors, including an increased focus on sustainability and ethical practices, and a growing expectation for personalization and speed throughout the consumer journey. Plus, as the first digitally native generation, Gen Z […]

The digital age has rewritten the rulebook on brand loyalty. Read more to find out if your brand is ready for it.