Building strong connections with your audience isn’t beneficial. It’s essential.
A deeper relationship with your audience builds trust and credibility. It transforms customers, employees, or teams from passive consumers of your content into active, engaged members of your community.
But creating opportunities for connections can be hard – especially trying to reach your audience with the right message, at the right time.
That’s why it’s vital to have an intelligent digital signage solution that’s been designed to simplify everything. With a platform that streamlines your digital signage content creation and management, you’ll have the time and energy to focus on what matters most – building stronger connections with your audiences, and working towards your goals.
Yodeck is the first and only intelligent digital signage platform.
Purpose-built for the cloud, Yodeck is Intuitive, powerful, and created to revolutionize your digital communications. Yodeck will fundamentally change the way you think about digital signage, and what it can do for your organization.
Digital signage: A proven way to reach your audience
Digital signage is, without a doubt, one of the most effective ways for businesses in any sector to reach their audiences and create lasting connections.
In a recent survey, 75% of business owners reported increased sales when using digital screens to display product offers. For example, a staggering 89% of respondents in the retail industry said that digital signage boosted their revenue, and nearly 80% felt that digital screens created more opportunities to drive sales. This data is backed up by changes in customer engagement, with 70% of customers reporting that they made a purchase after seeing digital signage.
In the restaurant sector, the numbers are equally compelling: 86% of respondents in a survey of restaurant, bar, and cafe owners reported increased custom when they used digital signage, such as digital menu boards. And in education, we see a similar impact, with nearly three-quarters of higher educational institutions reporting that digital screens are a vital part of their wider communications strategy.
When it comes to the workplace, digital screens displaying relevant, real-time information help increase employee productivity and improve workplace culture. In the manufacturing and logistics sectors, digital signage can even help to prevent or reduce the incidence of workplace injury and ill-health: research has shown that effective digital signage can reduce the risk of accidents by 20%.
But how can businesses be sure that their approach to digital signage actually supports these outcomes?
Mastering the fundamentals of digital signage: Design principles and best practices
Creating digital content that informs, educates, or entertains is the cornerstone of an effective digital signage strategy. Whether your content truly resonates with your audience depends upon a wide variety of factors that go beyond simply pushing content onto a screen.
The richness of the content itself, the timing of its delivery, and the way that your audience is able to interact with it, all factor into the strength and effectiveness of your communications. You can take a deeper look into the fundamentals of digital content creation in our list of Digital Signage Best Practices or our Library of Design Principles, which will help you create clear and effective content for your digital screens.
Basic design principles and digital signage best practices are the foundations for the creation and delivery of great digital content. But if you’re ready to really start building brand awareness and get even more from your digital screens, it’s time for a true evolution in your digital signage strategy: one that can help you drive more awareness, build stronger connections, and support your goals.
Create your very own information hub with sleek, stress-free software that simplifies everything
With Yodeck, you can adopt an intelligent approach to content creation and delivery that makes it easy for you to manage your digital communications. This approach goes beyond the digital signage software you’ve seen and used, giving you more flexibility and control, and making it easier than ever for you to find new and better ways of communicating.
Flexibility & control:
The power to create high-quality content should not belong exclusively to teams with dedicated design resources. A truly intelligent digital signage platform makes it possible for anyone to create powerful, informative, and engaging content without expertise in content creation.
With Yodeck, you gain access to a huge library of templates that you can quickly customize to create industry-specific, fully branded content for your digital screens and interactive kiosks. Plus, hundreds of apps across nearly every category – including Analytics & Data Visualization, Weather, Social Media, and News – transform your screens into an information hub that keeps your audience engaged, informed, and up to date.
Ease of use & ease of management:
The ability to change, update, and refresh your digital content at any time is an important part of your digital signage strategy. Yodeck allows you to schedule content by location and time – whether you have one screen or thousands – directly from a user-friendly interface. This kind of flexibility and control makes it easy for you to adapt and adjust your digital content to ensure that you’re meeting your audience exactly where they are. And the ability to get your messages across without hassle is the mark of an unmistakably intelligent digital signage solution.
Plus, the Yodeck platform adheres to the enterprise-grade international standards for data safety and security. With this level of resilience and protection underpinning your digital signage solution, you can manage your content with total confidence.
Better ways of working & new ways of communicating:
It’s easier to tell your story when you have access to a platform that streamlines the entire content creation and publishing process. But beyond that, an intelligent approach to digital signage can reveal entirely new ways of communicating with your audience. With access to a massive library of customizable templates and apps, and the ability to easily control when you schedule and refresh your content, you’ll have the freedom to communicate with a style and schedule that works best for you, and your audience.
Whether it’s creating digital signage content for the first time, or creating richer, more dynamic content than you ever have before, an intelligent digital signage platform gives you access to the tools and resources that you need.
One platform, endless possibilities
An intelligent approach to your digital signage strategy puts you in the best position to connect with your audience. With powerful resources at your fingertips, Yodeck is the first and only intelligent digital signage platform purpose-built with the latest cloud-computing technology to change how you think about digital signage, and make sure that you get as much as possible from your investment in digital screens. Designed to be instantly scalable, Yodeck supports your digital signage journey, every step of the way.
Yodeck goes beyond the digital signage software and traditional systems that you’ve seen and used before. At its core is a trusted, award-winning solution with a best-in-class experience. But it’s the cutting-edge, industry-defining features and functionalities that Yodeck offers which set it apart and completely transform the way you approach content creation and management.
And when it comes to the future, Yodeck is on a mission to revolutionize the way that audiences experience your brand, your business, and your message. With personalized content that delivers targeted offers based on factors from real-time data like the weather, popular trends, social media feeds, or even individual shopping habits, Yodeck sees no limits to what you can do with digital signage. Can you imagine a future where holographic screens are commonplace? Or one where Artificial Intelligence helps you create the most compelling communications possible?
At Yodeck, we’re working to turn these visions of the future into tomorrow’s reality.
Leading the way with the only truly intelligent digital signage platform, and an ambitious, exciting vision for the future, Yodeck can help you discover the most interesting and exciting ways to connect with your audience, as your business continues to grow and evolve.
To see how an Intelligent Digital Signage Platform can help you work smarter, move faster, and communicate better, just visit this page to watch Yodeck in action.
*Katie Rose Hester is a senior content strategist and writer working with product-led businesses bringing interesting, helpful innovations to market.