The idea that your business should adopt digital solutions to create a more human-focussed environment might sound strange, at first. But the reality is that creating places where people are set up to thrive requires meeting them right where they are. And in the 21st century, that often means going digital. 

In this article, we take a deeper look at how adopting the right digital solutions can actually help you build a workplace that’s more connected, more inclusive, and ultimately, more human-centered. We’ll start by examining the ways in which digital content is uniquely positioned to engage your workforce. Next, we’ll explore how digital technologies drive inclusivity and promote equity. Finally, we’ll review the impact of intelligent digital signage on in-office communications and workplace culture. 

Digital content is uniquely positioned to engage your digitally fluent workforce

Workforces today behave very differently than they did fifty, thirty, or even just five years ago. Advances in technology, including video conferencing, file sharing, and communications software have enabled an incredible digital evolution and made it possible for organizations to become more adaptable, more productive, and more competitive than ever before.

In recent years, the changing technological preferences of workers have helped to create a professional landscape in which digital fluency – at the organizational level – is critical for success. Recent data shows that uptake of digital technology has risen meaningfully across all generations who are still present in the workforce: Baby Boomers are far more likely to own a smartphone than they’ve ever been before, and their presence on Facebook has been steadily increasing for the past decade. And when it comes to tablet ownership, there is no meaningful difference between Boomers, Millennials, and members of Gen Z – about half of each of these groups report owning and using a tablet. 

Of course, when it comes to younger workers – Millennials and Gen Z, in particular – use of technology in general is sky-high. The vast majority of young adults with access to the internet have smartphones and use technology daily, and this behavior has impacted how they approach communication at work: both Gen Z and Millennial workers report a preference for email and instant messaging. 

And while digital content isn’t a replacement for face-to-face interactions, which continue to promote high rates of employee wellbeing, they are an important aspect of any comprehensive communications strategy, especially those designed to bridge generational gaps.  

Ultimately, digital content uniquely engages employees across all generations, in part because it mirrors the way that many people consume information outside of work. By aligning your approach to in-office communication with your employees’ expectations, you can connect more meaningfully with your teams, and engage them better.

Digital technologies promote accessibility and drive inclusivity 

The benefits of digital solutions for accelerating initiatives designed to support Diversity, Equity, and Inclusion are clear and well-documented. Our team has written before about how technology can be a powerful agent for positive cultural change within any organization. With the right technologies in place, businesses see better employee engagement and retention, greater creativity, better decision-making and problem solving, and greater psychological safety.

These results are driven, in part, by the increased access to information that digital solutions, particularly digital screens, offer to employees. By sharing corporate communications digitally, businesses can ensure that teams across locations and time zones are exposed to important messages and information in ways that work for them. 

Whether you’re sharing employee announcements or business news, or offering insight into your broader mission, vision, and values, digital communications increase transparency and boost employee engagement by ensuring that information flows freely and efficiently. Plus, digital solutions are better for your bottom line: when important information moves at the speed of your business or industry, your organization is instantly better positioned to respond to changes, trends, or patterns in your marketplace. 

Intelligent Digital Signage improves in-office communications and promotes healthier workplace culture 

Using technology to build a more human-focussed workplace starts with identifying which technologies will most effectively help you drive change. 

An intelligent digital signage platform is a proven way to engage your employees and promote a healthy workplace culture. Digital signage makes it incredibly easy and fast for organizations to create, share, and manage information. Whether you’re distributing news and announcements, your high-level mission statement, employee stories, customer successes, health and safety information, or pretty much anything else, an intelligent digital signage platform can be a catalyst for inclusivity and positive change throughout your business. 

Yodeck is the first and only intelligent digital signage platform. It’s purpose-built to change the way you think about digital signage, and what it can do for your business. With a huge library of free templates and popular apps, and features designed to elevate your entire content creation and management process, Yodeck makes it possible for your team to communicate in effective, dynamic ways they never thought possible, all from an ultra-secure, cloud-powered platform.

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To read more about how an intelligent digital signage platform can help you connect with your most important audiences, read this article. 

To see Yodeck in action, just visit this page.

*Katie Rose Hester is a senior content strategist and writer working with product-led businesses bringing interesting, helpful innovations to market.