How to motivate employees relies on how employers communicate incentives. But using creative and engaging messaging for an entire organization is not child’s play. As a Communications Manager, you need to ensure on-brand behavior becomes automatic for all employees while productivity and performance sweep upwards. But how can you motivate employees towards company goals while keeping morale and staff sociability high? Can digital signage actually help? Let’s find out how to motivate employees and what role digital signage in offices plays!
How do you keep staff motivated and engaged? Here are some things that can actually help you to do just that:
How to use digital signage as a corporate communication tool
Digital signage is a powerful tool for enhancing corporate communication and boosting employee motivation. Here are several effective ways to use it:
1. Employee motivational quotes
Use inspirational quotes to boost creativity, encourage positive attitudes, and motivate employees to perform their best. Quotes can spark new ideas and help employees find solutions to problems while improving teamwork.
- Display weekly motivational quotes on screens.
- Rotate quotes regularly to maintain interest.
- Encourage employees to contribute their favorite quotes.
“Motivation is what gets you started. Habit is what keeps you going.” – Jim Ryun
2. Employee appreciation moments
Let people know they are important to you, and show that you actually care about them. There is nothing better than an employee who feels appreciated for all they do for your organization.
- Highlight “Employee of the Month” and other achievements.
- Celebrate milestones like work anniversaries and personal achievements.
- Share positive feedback from clients and customers.
3. Corporate culture & company history on screen
Use TV dashboard displays to promote your company’s history and corporate culture. Utilize visual elements, templates and on-screen messaging to share your values and vision.
- Share company vision, mission, and values regularly.
- Highlight company history, major achievements, and milestones.
- Use visual elements to create a compelling cultural narrative.
Digital signage for corporate use
4. Team bonding & event announcements
Try digital signage for events to bring employees closer together, and celebrate special days as a team. Boost team bonding, and give employees one more reason to be happy about being part of your organization.
- Encourage employees to participate in social activities.
- Announce team-building events and company celebrations.
- Share photos and highlights from past events.
5. Schedules, directives & keeping things neat
Organize everyday work and deliverables with digital signage for corporate communications. Weekly tasks, upcoming meetings and team activities can be visualized on digital calendar displays and used as tools for self-organizing.
- Share important directives and company-wide announcements.
- Display weekly tasks, upcoming meetings, and deadlines.
- Use digital calendars for team activities and corporate events.
6. Welcome new employees
Create a warm welcome on screens for a new team member. Share your corporate culture right on someone’s first day at the office, and let them feel this is the perfect place for them.
- Introduce new hires to key contacts and departments.
- Highlight new team members with their role and background.
- Showcase onboarding resources and company culture.
7. Share KPI dashboards
Using PowerPoint for digital signage or single data dashboards you can spell out insights, and explain issues to employees with ease. Even harder to grasp subjects can now be understood in the blink of an eye.
- Highlight team and individual progress toward goals.
- Display key performance indicators (KPIs) clearly on screens.
- Use visual dashboards to make data easy to understand.
8. Nurture internal marketing efforts
According to Harvard Business Review, internal marketing is equally important as external marketing efforts. Use digital signage for internal communications to nurture internal branding, and encourage word-of-mouth actions from your employees.
- Promote company values and internal programs.
- Share success stories and employee testimonials.
- Encourage word-of-mouth recommendations.
“Employees are your company’s greatest brand ambassadors.” – Harvard Business Review
Why try digital signage to motivate employees?
Studies show that employees need respect and encouragement to perform at their best. Digital signage can help create a positive work culture, enhance communication, and recognize employee efforts.
Key benefits of digital signage:
- Enhanced communication: Keeps employees informed and aligned with company goals.
- Employee recognition: Boosts job satisfaction and reduces turnover.
- Real-time updates: Keeps teams updated on important announcements.
- Learning opportunities: Promotes professional growth through shared learning resources.
- Positive culture: Creates an environment of appreciation and collaboration.
A study by McKinsey found that effective communication can improve employee engagement by up to 25%.
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FAQs
How much does digital signage cost?
Costs vary depending on screen size, content, and platform. Yodeck offers scalable solutions to fit your budget.
Can I customize content for different teams or departments?
Absolutely! Content can be tailored to meet specific departmental needs.
Is technical expertise required to manage digital signage?
Not at all. Yodeck’s user-friendly platform ensures easy content management without technical skills.
How often should content be updated?
Regular updates (at least weekly) keep content engaging and relevant.
The article is written by Christina Dehola.