Instagram is one of the most powerful social media platforms today, and if you’re using digital signage, integrating Instagram content will help take your displays to the next level. Whether you’re looking to engage customers with live Instagram updates, showcase user-generated content, or promote your business, syncing Instagram with digital signage offers a dynamic and interactive experience.
In this guide, we’ll walk you through how to use Instagram with digital signage, why it’s so effective, and how to seamlessly integrate with Yodeck. How will it boost engagement, brand awareness, and customer interaction?
Why use Instagram with digital signage?
There is hardly any competition for Instagram in terms of a platform that is good for sharing visual content. Such tools as pictures and live videos or stories enable businesses to reach out to their audience instantly. When used together with digital signage, Instagram content is able to revamp idle displays into stunning, interactive attention grabbers.
Here are some compelling reasons to integrate Instagram app with digital signage:
Real-time updates: Instagram’s ability to provide live, up-to-the-minute content is one of its most valuable features. This means digital signage automatically stays current without the need for manual content updates, keeping your display fresh and relevant.
Enhanced engagement: Displaying Instagram content in high-traffic locations, such as stores, offices, or events, encourages people to engage, whether they’re already following your account or not. Even without a gamified activity, the visual appeal of your feed attracts attention and sparks interaction.
User-generated content: Featuring customer images or content sourced from social media creates a sense of community. This fosters engagement and increases the likelihood of turning these individuals into loyal brand advocates.
Five ways to incorporate Instagram with digital signage
Digital signage doesn’t make for such a big hassle when it comes to achieving nice integration with Instagram, and the intelligent Yodeck platform, makes it even easier. Below is the procedure to begin:
- Create a business account on Instagram
If you don’t already have one, you need to create a new account specifically for this purpose or change your existing account to a business account. Doing this will provide you with essential functions such as insights and advertising options and allow you to link Instagram to something else, such as a platform for displaying digital signage.
- Link Instagram to your digital signage platform
Easily integrate your Instagram feed into digital displays. Once set up, your feed will be automatically pulled onto your displays without any hassle.
- Sync posts, photos, and stories to display: With Yodeck, posts, photos, and stories are synced in real-time, ensuring your latest updates always appear.
- Use signage to display Instagram stories: Instagram Stories are a powerful feature, especially for digital signage. Use them to promote products, share event updates, or highlight upcoming announcements, all in real-time.
- Post Instagram photos on digital signage: Display Instagram photos directly on your signage, so whenever your Instagram account is updated, your displays automatically refresh as well, increasing audience engagement.
- Create Instagram slideshows
Instead of using static posts, curate Instagram slideshows that provide a dynamic way to showcase content. Examples include promotional posts, customer photos, or hashtag campaigns. Instagram slideshows allow you to control the sequence of posts, creating a cohesive visual experience for viewers.
- Highlight Instagram posts during specific times: Use the slideshow format to feature specific business highlights such as promotions, events, or seasonal campaigns.
- Instagram photo boards on digital signage: Use Instagram posts to create engaging photo boards on digital displays. Featuring photos from your followers or customers helps enhance community interaction and engagement.
- Display Instagram feed on digital signage
Displaying your entire Instagram feed on digital signage is an effective way to keep the content fresh and engaging. This feature allows for automatic updates, ensuring your digital displays are always showing your latest content.
- Automatic Instagram updates for digital signage: Every time you post a new photo or story, it will automatically appear on your displays. This ensures that your content stays current without the need for manual updates.
- Instagram marketing on display: Promote Instagram-based marketing campaigns, such as hashtag contests or giveaways, directly on your signage, creating additional interaction with your audience.
- Create an Instagram wall
For events, store displays, or larger installations, an Instagram wall is an effective way to showcase both branded content and user-generated posts. Displaying a collection of Instagram content in a visually appealing format encourages users to interact with the display, increasing engagement and brand visibility.
These are the best strategies to use
In order to benefit fully from the integration of Instagram with your digital signage, here are the best practices you should follow:
Keep visual consistency: Make sure that the visual presentation of your Instagram posts is in line with the brand’s visual identity. This approach helps ensure brand consistency across different channels and platforms.
Manage user content: If you choose to show user-generated material, ensure that all posts are monitored effectively to eliminate any inappropriate material or offensive content.
Use Instagram stories creatively: Instagram stories are a great tool for making important announcements and boosting user engagement. Share useful content to inform customers about order deadlines, sales limits, big events, new product launches, and much more.
Tools and platforms to help you
There are several options available when looking for platforms that allow integration between Instagram and digital signage. The top choice is Yodeck. This simple yet powerful and intelligent digital signage solution enables users to link their Instagram accounts with their screens, build playlists, and automatically showcase Instagram feeds, all without the need for IT assistance.
The benefits of Yodeck include:
- displaying Instagram posts in real-time
- providing an intuitive interface with drag-and-drop functionality
- allowing posts to be scheduled for automatic display or set to appear at specific times
With Yodeck, Instagram photos are presented in an easy-to-read, visually appealing manner that leverages screens to enhance content display.
To sum up
Using Instagram with digital signage is a great way to increase engagement, boost brand visibility, and create an interactive experience for your audience. Whether you’re displaying Instagram posts and stories or creating a full Instagram wall, there are numerous ways to integrate the platform with your digital displays. With Yodeck, the process is simple and automated for real-time updates, allowing you to focus on your content, not the technical details.
By following the steps outlined above, you’ll be able to connect Instagram to your digital signage system, amplify your messaging, and take full advantage of Instagram’s dynamic visual appeal.
Ready to upgrade your digital signage? Start showcasing your Instagram content in a whole new way!