Good communication has always been important in every environment, especially in businesses. Organizations prioritizing clear and consistent communications have been proven to foster a culture of transparency, trust, and better collaboration among their employees. This helps build better and more connective teams, resulting in increased productivity and job satisfaction.
With hybrid and remote work coming up, keeping your employees engaged becomes more difficult. The benefits of engaged employees are numerous, and it’s shown that when employees are engaged, they are more likely to be more motivated, contribute innovative ideas, and stay committed to their organization. To make all this happen the solution you need is digital signage. Corporate digital signage will make your business a better workplace with amazing communication.
In this guide, we’ll explain everything you need to know about getting started with corporate digital signage.
What is corporate digital signage?
Corporate digital signage involves using modern digital screens like LED displays, video walls, and interactive kiosks to share information, notifications, and interesting content within a business setting. Unlike old-fashioned printed materials, digital signage enables dynamic content that can be quickly changed and personalized, making it a valuable resource for instant communication. It is becoming more common in environments such as offices, conference rooms, lounges, and front desks to enhance interaction and productivity throughout the company.
What are the benefits of corporate digital signage?
Digital signage in the workplace will offer many important benefits that will improve the corporate communication landscape, resulting in boosting productivity and engagement. Let’s have a look:
Internal alignment
Digital signage promotes unity within the organization by ensuring that every staff member is provided with consistent and timely information. This helps align everyone with the company goals and principles while keeping them up to date on any updates, resulting in a unified team environment.
Wayfinding
In larger office spaces, digital signage can serve as an effective wayfinding tool, guiding employees and visitors to meeting rooms, facilities, and other important areas. This reduces confusion and enhances the overall experience for everyone in the building.
Celebrations & employee appreciation moments
Creating opportunities for employee appreciation is essential for fostering a positive workplace culture. Corporate digital signage allows companies to highlight employee achievements, share thank-you messages, and recognize exceptional performance, promoting a culture of gratitude.
Data Visualization & KPIs
Digital signage allows businesses to display key performance indicators (KPIs) and other essential data visually through graphs, charts, and dashboards. This helps employees to better understand what’s working best for them as well as the company’s progress toward its goals.
Boost productivity
Studies show that digital signage can significantly boost productivity by providing employees with relevant information in real-time. When informed about updates, performance metrics, and company initiatives, employees can work more efficiently and effectively.
Workplace safety
The safety of your employees and the feeling of being safe are crucial. Digital signage can enhance workplace safety by displaying safety protocols, emergency procedures, and alerts in real-time. This ensures that all employees are aware of potential hazards and know how to respond in case of an emergency.
Company culture
Digital signage can reinforce company culture by showcasing core values, mission statements, and cultural initiatives. By visibly promoting these aspects, organizations can help employees feel more connected to the company’s purpose.
Events & team bonding
Promoting team bonding activities and corporate events through digital signage encourages participation and enhances employee relationships. Whether it’s a team-building exercise, social event, or company-wide initiative, digital signage can keep everyone informed and engaged.
Welcome newcomers
Digital signage can be an amazing and engaging way to make newcomers or job interviewees feel welcome. It can make newcomers feel valued from the first minute and integrated into the company right from the start.
Time & cost efficiency
Digital signage can simplify communication processes, reducing the time spent on emails and meetings. Additionally, it can save costs associated with printing and distributing physical materials, allowing organizations to allocate resources more efficiently.
Employee engagement
Ultimately, corporate digital signage enhances employee engagement. By providing a platform for communication that is visually appealing and easily accessible, organizations can capture employees’ attention and encourage interaction with the content.
Where can corporate digital signage be used?
Meeting rooms
Digital signage can display data dashboards, schedules, and relevant information in meeting rooms to keep teams organized and informed. Real-time updates help streamline meeting processes and ensure that everyone is on the same page.
Break rooms or restaurants
Digital signage in break rooms can feature event announcements, digital menu boards, and birthday celebrations, creating a more vibrant and engaging atmosphere for employees to relax and socialize.
Reception area
In the reception area, digital signage serves as an excellent tool for welcoming newcomers and providing navigation assistance to visitors. It can display essential company information and direct guests to their destinations.
Common spaces
Digital signage can be utilized in common spaces to communicate safety messages, health guidelines, and other important information, ensuring that employees are well-informed while fostering a culture of safety.
How to start with corporate digital signage
1. Software
Selecting the right digital signage software is a major decision for success. Make sure you choose a user-friendly solution with tools such as customizable templates, content scheduling, and analytics for measuring engagement and effectiveness. A cloud-based solution will offer remote management and real-time updates.
2. Hardware
Make sure to choose the right hardware components, like screens and media players, as well as mounting options that best suit your needs. Factors such as screen size, resolution, and brightness should be considered based on the viewing environment. Check that the hardware works smoothly with the software you’ve selected for a seamless experience.
3. Content
Develop a content strategy for your target audience, mixing up engaging content like company news updates and employee spotlights with safety tips and event announcements. Update your content regularly to keep your audience interested and informed.
4. Integration
Integrate your digital signage system with existing corporate communication tools and data sources. This could include HR systems for employee recognition, project management tools for performance tracking, and emergency alert systems for safety messaging.
Tips for corporate digital signage
- Define clear objectives: Identify the goals you want to achieve with digital signage, whether it’s to boost communication effectiveness or engagement levels or to ensure safety measures are promoted effectively.
- Engage stakeholders: Involve stakeholders from different departments to guarantee that the digital signage strategy aligns with the organization’s requirements.
- Regularly update content: Schedule updates to keep your content up-to-date and relevant and avoid losing engagement due to outdated information.
- Monitor performance: Use analytics tools to track engagement indicators and gather employee feedback to evaluate your digital displays’ efficiency.
- Provide training: Ensure that employees responsible for managing digital signage receive adequate training and support to maximize the system’s potential.
- Adapt to feedback: Be open to employee feedback and willing to adjust your digital signage strategy based on changing needs and preferences.
How Yodeck helped – Real-life examples
Visma
Visma is a prime example of how corporate digital signage can enhance workplace communication and employee engagement. They leverage digital displays to share important company updates, performance metrics, and team successes, fostering a sense of community and alignment among employees. Visma effectively motivates its staff and creates a positive work atmosphere by showcasing real-time data and achievements.
Swissport
Similarly, Swissport, which uses Yodeck Digital Signage in its offices, describes office digital signage as a versatile tool that serves multiple applications. They highlight that it is “a single solution for a lot of different applications,” which allows for seamless internal communication. Swissport notes that digital signage is “easier to use, cleaner in the work environment,” and enables people to share information effortlessly. This modern application of traditional office posting boards not only keeps employees informed but also enhances their overall experience in the workplace.
Why Yodeck and how to start?
Yodeck is an excellent choice for organizations looking to implement corporate digital signage. With its user-friendly interface and powerful features, Yodeck simplifies the process of creating and managing digital signage content. Its intuitive platform is designed to help businesses enhance internal communications and boost employee engagement, providing a strong return on investment.
- Sign up for a free Yodeck account
Start by creating a free Yodeck account to explore our comprehensive content management system, where you can choose from various templates or integrate apps to import data effortlessly. - Order a Yodeck player for any screen
Order a Yodeck player to connect your existing screens easily. It plugs in seamlessly and allows you to share content with a single press of the play button. - Create your content and enjoy the benefits
You can populate your screens with any content you desire—be it training materials or KPI dashboards—by simply dragging and dropping it into Yodeck’s user-friendly platform.
Why corporate digital signage is so important?
Corporate digital signage isn’t just about keeping your business tech-savvy—it’s about making it run more efficiently. It fosters strong communication across your entire team, boosts your company culture, and keeps everyone engaged. The real key to success lies in effective communication and collaboration, where employees feel valued and motivated to give their best toward achieving company goals. Digital signage makes all this easier, saving you both time and money in the process.