Upgrade your coffee menu board to boost sales

Competition from one coffee shop to another continues to rise, so it’s more important than ever to make your cafe appealing to customers. One of the best ways to enhance the appeal of your coffee shop and boost sales is to change your old-fashioned menu to a digital menu board. In this article, we’ll first discuss what a digital menu board is, what to put on a coffee menu board, and how to create one.

Explore how our digital menu boards can make your offerings more appealing and dynamic.

What is a digital menu board?

A digital menu board is an electronic display of your traditional menu board, promotions, and important information displayed through digital screens instead of traditional static boards. They are created from high-definition monitors or LED screens that are then connected to a computer or media player, giving you the ability to manage each menu item and take control of what information should be displayed, where, and when. Thus, by creating dynamic visual content, videos, and real-time live information, digital menu boards enhance customer engagement as well as decrease operator time and effort.

The use of a menu board

Share important information to customers about products, their prices, and what is available on the menu. An organized menu will help customers make better decisions regarding their special needs.
A digital menu board can also be used to highlight specials, new seasonal menu items or other limited-time offers to tempt customers to give the restaurant’s special a try and increase average order value.
A good menu board adds to the aesthetic feel of your cafe and makes it pleasant for people to be in. This can lead to more people walking into your coffee shop & purchasing food items and drinks.
As digital menus are easier to read than regular words on paper or a blackboard, waiting time will decrease. Additionally, staff will not have to answer questions about products and prices several times.
Embedding videos, animations, and/or customer testimonials within the digital menu board can help to enhance the wait experience.

What should be put on the coffee menu board?

Consider incorporating the following elements to enhance your coffee menu and offer customers more context about their purchases:

Highlight your core menu, featuring daily staples like espresso, latte, cappuccino, and cold brews.
Showcase any unique specialty drinks that distinguish your shop from competitors, mentioning special ingredients, distinctive flavors, or seasonal specialties.
Ensure transparent pricing by clearly listing the prices for each item, including size variations.
Detail available customizations and add-ons, such as different types of milk, syrups, whipped cream, cinnamon, marshmallows, and sprinkles, allowing customers to personalize their orders.
If your coffee shop serves food, include information on food pairings and suggest pastry, sandwich, and snack options that complement your coffee offerings.
Provide nutritional information to cater to health-conscious diners and list current promotions, discounts, and loyalty programs to reward returning customers.

How to make your own coffee shop menu

Research and plan

Identify your target market and analyze your competitors. Understand your audience’s preferences and the types of food they enjoy. Assess what your competitors offer, including their menu items and pricing. Use this information to develop a comprehensive menu plan.

Design

Create a menu that is both visually appealing and easy to read. Ensure it aligns with your café’s branding, maintaining a consistent color scheme. Utilize high-resolution images and legible fonts. Tools like Canva can assist in producing a professional-looking menu design, or you can use ready-made templates like Yodeck’s.

Descriptions

Craft detailed and enticing descriptions for your menu items. Use language that conveys high quality and exceeds customer expectations.

Content management

Regularly update your digital menu to reflect new specials, discontinued items, and daily promotions. This keeps your customers informed and engaged with the latest offerings. Ensure that updating content is a seamless process.

The benefits of upgrading to a digital coffee menu board

Upgrading to a digital menu board offers a range of advantages that can enhance both your sales and the customer experience, such as:

Real-time updates: Instantly update your menu with the press of a button, adding new items, promotions, and price changes without the need for reprints.
Added visual appeal: High-definition images and videos make your menu items look more appealing and mouthwatering.
Increased sales: Effectively promote high-margin items and specials, encouraging customers to make additional purchases.
Improved customer experience: Facilitate quicker and more convenient ordering, reducing wait times and increasing customer satisfaction.
Cost-effective: While the initial investment in a digital menu board may be higher, the long-term savings compared to traditional print menu boards are significant.
Analytics and insights: Many digital signage software packages include analytics tools that let you track customer interactions with your content, enabling you to adjust your menu offerings accordingly.

Transitioning your coffee menu board to a digital one will boost your sales while helping you create a more pleasant atmosphere for your customers. Once you understand what a digital menu board is, how to use it, and how to create the right menu for your needs, your cafe will be able to run as a modern, engaging, and profitable business.

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