Why digital signage is the future for eco-conscious businesses
Business leaders view eco-conscious initiatives as avenues for revenue growth, with 94% acknowledging their role in enhancing brand value.
Video content is changing the way we shop: Here’s how to get the most from this powerful format
Video content is everywhere. From social media, websites, and podcasts, to livestreams and webinars, video content has infiltrated nearly every aspect of the B2C and B2B customer journey. According to a survey of over 1,700 global marketers, short form video delivers the highest ROI of any content format. The impact of video content is so […]
Consumer behavior among younger generations: What to know, and how to reach these important audiences
Younger generations, most notably Gen Z, have markedly different consumer behaviors from Millennials, Boomers, and other older consumers. This shift is driven by many factors, including an increased focus on sustainability and ethical practices, and a growing expectation for personalization and speed throughout the consumer journey. Plus, as the first digitally native generation, Gen Z […]
Browser-based digital signage: How to get started
Learn how to set up browser-based digital signage effortlessly. No extra hardware needed — just your device and a web browser.
The secret behind brand loyalty in the digital age
A few years ago, a small coffee shop in Brooklyn did something unexpected. Instead of relying on traditional punch cards to reward customers, they installed digital screens that not only displayed promotions but also added a personal touch to the whole experience. They enticed people with dynamic content, showcased personalized offers, highlighted trending drinks, and […]
How visual content influences consumer behavior and choices
Discover how visual content influences consumer behavior and how you can enhance the retail experience with digital signage.
5 Ways digital signage makes your shopping experience better
What makes our adult decisions vanish into thin air when it comes to shopping? Several factors, for sure, but in this article we’re going to focus on a major one: Digital signage.
Digital signage players: Everything you need to know
Learn all about the different types of digital signage players, their features, and how to choose the best option for your business.
How reviews and a good reputation influence our buying decisions
Positive reviews build trust and boost sales. Learn how to enhance your brand’s reputation and earn more great reviews.