With many different digital signage solutions on the market, choosing the right partner for your business can be tricky, especially when you want to balance your identity, customer relationships, and business growth. Yodeck White-Label digital signage offers a way to provide a fully branded solution without the complexities of software development. In the following lines, we’ll try to explain how White-Label digital signage works, the difference from a Reseller program, and whether it’s the right choice for your business.
What is White-Labeling?
In simple words, White-Labeling is when you take an existing product or service and rebrand it as your own without the need to invest time and resources into developing a solution from scratch. It’s an easy way for businesses to expand their offerings faster, and this strategy is very often used as it gives control over branding and customer perception while maintaining higher profit margins.
How White-Label digital signage benefits service providers
The world of digital signage relies heavily on Content Management Software (CMS) platforms, which manage and distribute content across various screens and locations. With a White-Label CMS, digital signage integrators can provide a streamlined, user-friendly experience under their own brand. This approach is particularly beneficial for companies that offer digital signage as part of a larger service package. Whether it’s installation, content creation, ongoing maintenance, or support, a White-Label CMS allows these companies to position themselves as the single point of contact for all signage needs.
White-Label vs. Reseller: Understanding the difference
When evaluating whether to go White-Label or resell an existing platform, key factors must be considered. The main difference lies in brand ownership and control over customer experience.
Brand ownership
- With a White-Label partner program, the product looks entirely yours, and your customers see your brand at every touchpoint. In detail, the software carries your logo, colors, and design, reinforcing your whole brand identity. This means that every time your customers interact with the product, they will only see your brand, strengthening your relationship with them.
- In the Reseller program, you sell a third-party product so customers see the original vendor’s brand. You may say that reselling is a more convenient way to offer new services, but ultimately, you miss out on building brand recognition and customer loyalty.
Control over pricing
- One of the most significant advantages of the White-Label program is that you can choose your own pricing model. Moreover, you decide how to bundle digital signage with your other services, how much to charge, and how to structure your payment plans. This gives you full flexibility over your profits and allows you to craft pricing plans that fit your business model.
- Resellers are often controlled by vendors’ pricing structures or commission models, limiting their potential for revenue growth. You don’t have the same flexibility to adjust pricing based on your business needs and must stick to the vendor’s established pricing, which can be limiting.
Customer relationship & support
- By offering a White-Label platform, your business retains full ownership of its customer relationships, meaning that your clients rely on you for support, updates, and future services rather than going directly to the vendor. While this increases responsibility from your end, it also strengthens customer trust and ensures long-term partnerships.
- Resellers, however, risk losing customers who may bypass them to seek direct support from the software provider. If the relationship ends, they may continue using the CMS they recognize as a brand, which impacts your ongoing connection with them.
Who benefits the most from White-Label digital signage?
White-label solutions are not a one-size-fits-all approach, but they offer great value to businesses that want to build their brand and maximize control.
For large businesses that at the same time offer a wide range of provided services, White-Labeling makes perfect sense because these companies typically have the resources to handle customer onboarding, technical support, and custom solutions. By integrating digital signage into their core service offerings, they provide a comprehensive, all-in-one solution under their own brand.
For medium-sized businesses or businesses that offer a moderate range of provided services, the decision depends on their long-term strategy. If brand independence is a priority and they have the infrastructure to handle customer management, White-Labeling is a great option. Otherwise, reselling allows for an easier, lower-risk entry into the digital signage space.
For smaller businesses that at the same time offer a narrow range of provided services, reselling may be a better choice. They can still expand their portfolio without the added responsibility of managing software development, updates, and customer support. While also enjoying the credibility of the existing CMS brand.
Where White-Label digital signage works best
White-label digital signage is an excellent fit for various industries and business models, including:
IT/AV integrators: These companies can bundle digital signage with their existing services, offering customers a turnkey solution for hardware, installation, and software management.
Managed Service Providers (MSPs): MSPs specializing in IT infrastructure, security, or communications can add digital signage as an additional managed service, increasing their value proposition.
Agencies and enterprises: Businesses prioritizing brand consistency, such as marketing agencies, franchises, and corporate enterprises, benefit from white-labeled signage that maintains a unified brand experience across multiple locations.
Why Yodeck’s White-Label digital signage programs stand out?
Choosing the right White-Label partner is crucial for your business’s success. Yodeck offers an intelligent platform that helps you grow your business while maintaining full control over your brand. Here’s why Yodeck stands out:
Top-notch product: Yodeck provides a world-class CMS that is super easy to use, reliable, and with hundreds of custom apps and templates and multiple media player options, guaranteeing that businesses will provide an amazing digital signage experience under their own brand
Fully customizable platform: Yodeck is one of the few digital signage companies that offers a truly White-Label program, in which you can fully customize the platform with your logo and colors to match your brand.
Flexible pricing: Yodeck offers highly flexible models, allowing businesses to set their own pricing and enjoy the highest margins in the market, thanks to its competitive pricing.
Priority technical support: Yodeck’s committed technical support ensures that all partners receive priority service, enabling them to provide their clients with top-tier experiences confidently.
Reliability: With enterprise-grade security and a trusted reputation in the industry, Yodeck enables businesses to build a successful, branded digital signage solution with minimal risk and maximum reward.
If you’re ready to explore how white-label digital signage can boost your business, book a meeting with our team to explore your use case and special business needs.