It’s no secret that the world’s gone digital. Screen time is all the time, which means things change quickly and attention spans are short. The question is: do your communications reflect that?
Whether your audience is existing employees or potential new customers, digital screens are an effective and engaging way to communicate and build stronger connections with your audiences. Company announcements, internal dashboards, restaurant menus, patient information—you name it, and digital signage can make sure the right people see it at the right time.
Static messaging is boring, outdated, and less effective, while digital signage is dynamic, scalable, and exciting. Of course, knowing that a digital signage solution represents a savvy investment is one thing. Understanding the nuts and bolts of putting digital signage in action is another.
In addition to ensuring your screens are high-resolution and high-quality, it’s crucial to have a purpose-built platform to get the most out of your investment. While generic solutions exist, they aren’t nearly as seamless or secure. A platform is more comprehensive than a mere product, as it’s an ecosystem unto itself. Yodeck, for one, was made to simplify and amplify digital signage in one fell swoop. It’s a one-stop shop for all your messaging needs, with the best technology on the market.
From an intuitive and user-friendly interface to emergency offline playback, a platform like Yodeck’s Intelligent Digital Signage Platform ensures you’re getting the most out of your digital screens.
Let’s take a closer look at the many benefits of a purpose-built platform, from better content management and screen utilization to a more effective overall digital strategy.
The benefits of the cloud
With the help of a cloud-based platform, it’s easy to turn existing screens into dynamic digital signage. Cloud-based digital signage software is a breeze to deploy and integrate, while customization can take place with no technical coding skills required.
The benefits of a cloud-based platform are wide-ranging. To start, the cloud allows you to manage multiple displays from a single portal. New content can be uploaded, updated, and displayed remotely, while troubleshooting can be handled from afar as well. This saves both time and money.
The cloud requires ongoing maintenance, though, which is why a purpose-built platform is so important. Using a cloud platform for your digital signage solution ensures upgrades happen automatically, vulnerability scans take place on an ongoing basis, and all data and logs are both backed up and encrypted. With this level of resilience and protection, you can manage your content with total confidence. Yodeck is the first and only comprehensive platform that takes everything you need for successful digital signage and layers security on top.
What’s more, If you choose to buy hardware from Yodeck, we’ll even pre-configure your WiFi credentials for you, so it’s ready to use, right out of the box. But that’s not required. The Yodeck platform also works with other popular hardware options, from BrightSign to Android.
Enhanced content management and flexibility
Choosing a purpose-built platform can also improve the content you display on-screen. Yodeck’s platform supports a wide range of formats—including Office and PDF documents, web pages, YouTube videos, and live streams—and comes equipped with all the tools and templates you need to create content from scratch.
Our assortment of templates is created in-house by talented graphic designers with digital signage specifically in mind. Additionally, they’re tailored to a wide range of use cases. These templates are a great starting point, as they are free of charge and easily customizable. Plus, they grant all teams, particularly those without dedicated design resources, the power to create high-quality content. The Yodeck platform is also equipped with comprehensive stock media galleries to further spice up your content.
Our leading digital signage software library offers add-on apps, from weather apps and emergency alerts to social media platforms and business tools. This will make your content even more relevant and engaging. Workflow apps like Teams, Asana, Canva, and Tableau can also be easily integrated into your display. Without a comprehensive platform, you’ll waste a lot of time moving between systems and trying to create integrations from scratch. With Yodeck, everything’s already integrated into a single, easy-to-use interface.
Even better, a purpose-built platform allows for scheduling, playlists, and (as mentioned) remote management. This goes beyond the ability to control all screens from a single portal. It also means you can show different content during different hours of the day.
Creating similarly engaging content using a static approach is extremely challenging—and far less environmentally friendly. Best of all, these features are all intuitive and user-friendly, making digital signage as seamless as it should be.
A generic solution, on the other hand, may let you display content on a digital screen, but it won’t come fully equipped with templates, images, and apps like ours does. And it most definitely won’t be a one-stop-shop that can evolve as you do. There’s no point in going the digital route if you’re not going to go all the way.
Improved audience engagement and ROI
When digital signage is designed and displayed correctly, its impact is undeniable.
Digital signage has been shown to increase customer loyalty and satisfaction. Visual content is about 43% more persuasive than other formats, with the majority of people recalling visual information after three days. More directly, digital displays get 400% more views than conventional displays and have been shown to increase foot traffic and purchase price.
With a digital signage solution like Yodeck, it’s easy to dynamically visualize analytics in real-time to elevate performance and boost engagement. Real-time access to important data is a great way to empower and motivate employees.
It’s also a great way to demonstrate the effectiveness of your overall digital strategy to teams across the organization. With a generic solution, analytics won’t be integrated into the platform and will thus be more time-consuming.
Success stories with Yodeck
From more compelling content to easy content management, the right platform can take digital signage to the next level. But don’t take it from us! Our easy-to-use platform is helping users across industries easily improve their communications.
To start, R.S.C. Anderlecht, a professional football club in Belgium, was able to design, schedule, and display three types of content across three different websites easily with the Yodeck platform. The staff are able to display information specific to each team, from training schedules and lunch hours to medical examinations. This level of flexibility and ease-of-use is only possible with a platform that was specifically designed with such use cases in mind.
Similarly, when a research group at New York University wanted to display live air sensor data on the school’s Shanghai campus, Yodeck let them do so remotely and easily manage multiple screens with no hardware headaches.
Luxury brand Richard Mille, which uses the Yodeck platform to centrally control all content, allows employees at the boutiques to focus on more customer-facing tasks.
Add it up, and with a purpose-built platform, management and scalability are far simpler, as is creating engaging, relevant content. Even better, effectiveness can be easily measured and communicated.
Before discovering Yodeck, the IT company Visma used a Google Chrome Stick solution, which simply opened up a browser on the digital screen. By switching to Yodeck, Visma can now display and monitor project performance across teams and locations easily in real-time.
In fact, they liked the workflow so much, they also started to use the signage for everything from company announcements to local public transport schedules—in part because it’s so easy to use.
Whether communicating with customers, students, or team members, a purpose-built platform offers a one-stop shop for all your digital signage needs. Put another way, it’s the perfect way to make the most of their screen time.
The bottom line
The most innovative and cutting-edge brands are turning static communications into engaging digital signage—and they’re doing it now. Such a proposition may seem daunting, but it doesn’t have to be, especially if you choose a digital signage solution to support your efforts.
Whether you’re looking to communicate and engage with internal employees or improve foot traffic and sales at a store, digital signage can help.
By choosing a leading digital signage solution, it’s a cinch to create, manage, and scale content. Additionally, you’ll have access to easy-to-digest dashboards to demonstrate the value of the investment and to understand what content is the most effective. A generic solution, on the other hand, will handicap your efforts and likely add more difficulty to the entire process.
There’s no point in investing in digital screens if you’re not going to make the most of every inch and every minute they’re live. With Yodeck, you get a one-stop-shop like no other digital signage solution on the market.
See how a purpose-built platform can help take your communications to the next level.