It’s common for businesses to always search for fresh, innovative ways to engage customers, elevate their visibility, and strengthen brand communication. One solution gaining significant traction is digital signage.
What’s there for you when you become a reseller? Becoming a digital signage reseller presents a unique opportunity to grow your service portfolio and tap into a booming market. Here’s why reselling digital signage might just be the perfect move for your business.
What is reselling?
Reselling is pretty simple: it’s when you purchase a product or service from a vendor and sell it to your customers, either under your brand or as part of a larger solution. Many businesses use this approach to expand their offerings without the burden of developing their products. Reselling gives you the flexibility to provide more services, all while benefiting from the expertise and reputation of established vendors. Plus, you can skip the complexities that come with managing your product development.
What is reselling in digital signage?
When you resell digital signage, you act as a middleman between a vendor (such as a content management system, or CMS, provider) and the end customer. You provide a complete digital signage package without the need to rebrand the platform. In this way, you can still provide a full suite of services to your customers while leaving the heavy lifting to the vendor. Such as software updates, maintenance, and support.
The digital signage market is valued at $28.83 billion in 2024 and is projected to reach $45.94 billion by 2030, growing at a CAGR of 8.1%. This steady growth signals a strong demand for digital signage solutions, creating significant opportunities for resellers to tap into this expanding market.
Reseller vs. White-Label: Key differences
There are two major forms of dealing with selling digital signage: reselling and white-labeling. Although both methods are beneficial, there are some key differences that distinguish them. Let’s break down the key aspects:
Brand ownership
Reseller: When you resell digital signage, the original vendor’s brand stays visible. If the vendor has a strong brand, this can work in your favor. Established brands generate customer loyalty, which makes it easier for you to build credibility.
White-Label: A white-label solution means you have the right to take ownership of the product. The advantage here is that you control everything about the product: branding, customer experience, and reputation management. The drawback is that you will have to work hard to establish that trust, as the vendor’s reputation won’t be backing you up.
Pricing control
Reseller: Reselling gives you a straightforward pricing model, with margins set by the vendor. You don’t need to worry about complex pricing strategies or adjustments, you just focus on selling and maintaining customer relationships.
White-Label: White-labeling offers full control over pricing, which might sound appealing, but it can be tricky to set the right price and manage margins without the right resources.
Customer relationship
Reseller: As a reseller, you get to leverage the vendor’s brand recognition, which can help you build trust with customers quickly. People often feel more comfortable choosing a product that’s backed by a trusted name.
White-Label: In a white-label setup, you’re building the customer relationship around your own brand. While this can lead to stronger loyalty in the long run, you’ll need to work harder to establish that trust from scratch.
Support & liability
Reseller: One of the best parts of reselling is that the vendor usually handles most of the technical support and liability, reducing your operational burden and risk.
White-Label: With white-label solutions, you take on more responsibility for support and service, which can strain your resources and require more hands-on management.
Who should be a reseller?
For smaller businesses offering a limited range of complementary services to digital signage
If you’re a smaller integrator or company with limited technical staff, reselling is a great way to offer additional solutions without stretching your resources thin. You can offer your clients top-tier digital signage without worrying about complex integrations or support.
For medium-sized businesses or those offering a moderate range of complementary services
Medium-sized companies can greatly benefit from reselling, as it provides a straightforward way to expand their offerings without the complexity of managing a fully branded service. With reselling, you can broaden your portfolio, attract new customers, and enhance your service range – all without the need for heavy investments. While white-labeling suits businesses prioritizing brand independence, it demands significant resources. Reselling, however, offers a practical, low-risk way to enter the digital signage market efficiently.
For large businesses offering a wide range of complementary services
For larger companies and companies that provide a wide range of solutions, reselling still makes sense if you want a low-risk, low-investment way to add digital signage to your offerings. However, if you have the resources, white-labeling might be a better option since it lets you fully integrate digital signage into your branded service.
Typical use cases for reseller digital signage
- MSPs looking for an easy way to offer digital signage without worrying about technical support or complex integrations.
- Agencies or consultants who want to diversify their services without significant investment.
- Companies that want to offer clients a valuable, scalable solution without taking on the operational burden.
Why choose Yodeck’s reseller digital signage?
If you want to venture into the world of digital signage, Yodeck’s reseller program is perfectly tailored for you. Here’s why:
- Top-notch product and brand: With Yodeck, you can offer to your customers a world-class CMS platform with advanced features. Moreover, with a recognized brand across the globe, you’re offering a solution that clients will trust.
- Excellent partner program: Yodeck’s reseller program offers unmatched benefits to partners in the market. It gives you all the tools and resources you need to sell digital signage and excel at it.
- Best margins in the market: You can earn margins starting at 20% and increase up to 50% offering the best earning potential in the market.
- Technical support: Yodeck takes care of all the technical support, so you and your customers, can always get the help you need.
- Reliability: With enterprise-grade security, scalability, and a trusted platform, Yodeck ensures a reliable, worry-free solution for you and your clients.
By partnering with Yodeck as a reseller you will offer a top-tier digital signage solution while benefiting from excellent margins, expert support, and a reliable platform. This is your chance to tap into the growing digital signage market and take your business to new heights.
Ready to take your business to the next level with digital signage? Meet our team to learn how Yodeck’s reseller program can help you expand your service offerings and grow your business.