Think your Cyber Monday advertising campaign should happen online only? Think again.
Cyber Monday digital signage could play a crucial role in boosting both online sales and in-store engagement. In fact, 89% of retailers stating that their digital signage boosts sales—a compelling reason to use your retail digital signage to complement email campaigns and online ads.
Wondering how brick-and-mortar tech like digital signage fits into an online shopping day? Here’s how to turn your in-store experience into a powerful driver of Cyber Monday conversions.
Start Cyber Monday digital signage promos early
You’re already using your screens for Black Friday – why not extend that momentum into Cyber Monday?
While shoppers focus on in-store Black Friday promos, they’re still open to spotting a great online deal. Add teasers and previews of upcoming Cyber Monday sales to your signage displays to build buzz.
Pro tip: Schedule playlists to show Cyber Monday content at specific times, so you don’t dilute your Black Friday efforts. Starting early creates hype and ensures your online shop stays top of mind – even when customers are in-store.
Advertise new stock arriving in time for Cyber Monday
Sold out on Black Friday? No problem. If you’ve got restocks planned – or saved special inventory for Cyber Monday – update your signage in real-time. A quick visual newsflash can let shoppers know that a must-have item will be back online on Monday.
Result? Happy customers who’ll be ready to click “Buy Now” as soon as it goes live. And once they’re browsing your e-shop, they’re likely to buy even more.
Announce limited-time deals using Cyber Monday digital signage
Time-sensitive online offers create urgency, and urgency drives clicks. If you’re running timed sales (like laptops from 9 to12), advertise those slots across your store using eye-catching screen layouts. This grabs the attention of new customers, even those who popped in just because of your Black Friday window digital signage.
Don’t forget: photos and videos are digital signage gold. They stand out more than text, so use free screen layout templates to easily drag-and-drop in visuals, and add your branding and a Cyber Monday label to keep it clear.
Word of mouth works wonders
Not all shoppers will stand in line for hours on Black Friday. But on Cyber Monday? They’re all in – especially if a friend tells them about your deals.
When your in-store signage TVs catch attention, people talk. Those conversations could turn pajama-clad Cyber Monday browsers into your next loyal customers.
Using signage in-store = more online sales
It might sound counter-intuitive, but advertising Cyber Monday in your physical locations actually drives traffic to your website.
By reusing screen real estate wisely, you’ll save time and money – and get more visibility without spending money on digital ads.
Recap:
- Add Cyber Monday teasers to Black Friday content.
- Update stock availability to create urgency.
- Promote limited-time deals with schedules.
- Use eye-catching visuals and branded layouts.
- Get people talking, even if they don’t shop in-store.
Done right, your digital signage won’t just boost foot traffic – it’ll turn heads, clicks, and carts.
FAQs
Why advertise Cyber Monday in physical stores?
Because it works. In-store signage builds awareness, drives traffic to your site, and creates a seamless omni-channel experience.
Won’t this distract from Black Friday promos?
Not if you schedule Cyber Monday content wisely. Keep playlists organized and start with subtle teasers that build up post-Black Friday.
Is it worth investing in digital signage just for Cyber Monday?
Yes, but the benefits go far beyond one day. You can reuse the same screens and layouts for Black Friday, Christmas, and other seasonal campaigns. Plus, digital signage helps boost customer engagement all year round, not just during peak sales.